Entertainment trade body

Investigating increasing paid streaming service engagement


With streaming becoming increasingly popular and helping to boost revenues within the music industry, our client and its music industry partners wanted to investigate how to increase engagement with paid streaming services.

In particular they wished to look at barriers/pull factors associated with taking up existing paid streaming subscriptions, favourability of new features, as well as price elasticity.


Along with a full report, AudienceNet developed a conjoint simulator to enable clients to test their own propositions.

After conducting a training workshop with our client, they now use the tool in an on-going way to inform decision-making about the future of music streaming. This project has led to the establishment of a close working relationship. We are conducting more similar studies in other industries covered by our client, including film.

Our method

AudienceNet conducted a quantitative, conjoint study to understand demand and favourability of different paid streaming models. The sample included free and paid streamers, across a range of services. Research took place in the UK.