With a rich background in terms of research methodologies and sectors, Sania believes strongly that well designed research can help clients meet even the most challenging strategic objectives.
As well as delivering research to major corporate clients, for more than a decade, Sania has specialist expertise in running projects for government and intergovernmental bodies. She is passionate about using research for the enhancement of public good. One of her main areas of specialism relates to minority, and hard to reach groups, and optimising methodologies to ensure that research more accurately represents their experiences/views.
Sania has lived and studied in both the UK and the U.S., obtaining her Masters Degree at University College London. She is a regular guest broadcaster for the BBC, sharing evidence-based knowledge on a range of topics.