Privacy and Trust Index

In one of our regular Omnibus surveys of 1,019 American adults, we asked which companies they trusted to keep the public’s personal details private.

Trust is relatively low, with less than half of Americans able to nominate a company they trust a lot when it comes to privacy.

As the Privacy & Trust Index demonstrates, there are vast differences across social networks – WhatsApp the most trusted and Facebook the least trusted of the 30 brands measured.

See the full infographic here.